Digitalisation, also known as digital transformation or digital revolution - this phenomenon refers to the fact that smart devices are increasingly networked and exchange data in all areas of life. In the working world, this entails a reorientation of many company and work processes. The more new technologies are acquired, the more the way we work together changes. Digitalisation should therefore be seen as an enabler of new processes.
This applies, for example, to communication in companies. This is where it creates a new range of opportunities for people to exchange ideas, knowledge, news, professional or private information. A new type of communication behaviour is thus taking hold: people are networked with each other around the clock. They can exchange data and information in real time. Either by phone, voice message, e-mail, chat or social networking.
The selected communication style adapts to the environment in which a user is currently located. If a direct exchange via telephone connection or video chat is not possible, sending time-shifted messages may be considered. The sender sends his information when it is relevant to him. The recipient, however, devotes himself to the received data again at the time when he has the necessary concentration and calmness for it. Thus, within the digital transformation, the human being functions as an actor who optimally integrates the digital means at his disposal into his everyday life and work.
In the corporate environment, the digital transformation has an impact on cooperation within the company, especially in the area of communication:
The digital transformation not only improves communication in companies in many ways and has a positive impact on the corporate and learning culture. What's more, if digitalisation is lived out properly within a company, it naturally leads to the implementation of a learning culture and cultural change within the organisation.
In brief, the advantages of digital transformation can be summarized as follows:
The digital transformation also has its dark sides. Where a lot of data is transferred, hackers are not far away. Cybercriminals are targeting business-critical data that can harm companies. For example, by spying out important internal information and blackmailing them into making it public. In other cases, access to business-critical applications is spied out, blocked and only unblocked again in exchange for immense ransom payments.
This makes it all the more important to sound out and close all the data crime hotspots. But not all companies are aware of existing weaknesses in their security infrastructure. For example, employees appreciate the modern possibilities of communication. They have become so accustomed to using Facebook and WhatsApp at home that they want to take advantage of them at work as well.
However, in the absence of suitable communication apps for the business environment, they often use their own hardware and software. So instead of using a secure enterprise app, they rely on WhatsApp and other apps to communicate in real time. This entails considerable risks.
Digitalisation opens up many opportunities, but also carries risks. This makes it all the more important that it is seen as an integral part of corporate strategy and is not pursued as a sideline. Usually, it takes place in three phases.