4 Ways Your Company Will Benefit from a Communications App

   

Topics: Engagement

You’ve heard all about employee engagement and how it’s so important to your business’s success. Engaged employees are more productive, and they can help you grow your business. Now you need to know how to engage your employees. 

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One method many companies have been using is the employee communications app. So far, the apps have gotten mixed reviews—those who love them really love them, while others aren’t convinced that the apps are the best method. But there are plenty of benefits a company can gain from an employee communications app—and your company can realize these advantages too.

4. Get Your Staff’s Attention

Did you know that 90% of your employees will read a text message within three minutes of receiving it? That’s good news for employers and employees who are tired of unread emails. Employees spend up to 28% of their workweek managing emails, often trying to attain zero inbox, with little benefit to your company. Further, employees will often skip or ignore emails they don’t think are important. A text message, on the other hand, grabs their attention. 

Employers benefit too. Not only can you get your employees’ attention more quickly and easily, you can also keep the message short and sweet, and you can customize it for each employee. You can even schedule push notifications; if you need to talk to someone, you can send the notification through when their shift starts, whether that’s 9 am or 9 pm.

3. Gamification Improves Engagement

Another benefit of using an employee communications app is that it allows you to easily take advantage of gamification. Gamification takes concepts from game theory and applies them to everyday tasks and learning. The principle is to make sometimes boring, tedious work fun by adding an element of competition or reward. This improves your employee engagement; employees are more likely to participate in quizzes or other “games” when there’s a reward on the line. 

Of course, to “win” the game, your employees also have to be engaging in learning new information or pushing themselves to be more productive. That, in turn, creates more motivated and engaged employees who are becoming experts in certain knowledge areas.

2. It Improves Teamwork

Some people might think that adding a bit of competition to work isn’t necessarily a good thing; it could create tension among employees who then battle to get the best reward or be at the top of the leaderboard. That could also mean employees are doing sloppy work or are spending time doing less important tasks and neglecting their actual work.

That’s why gamification is important; the idea is to have a little friendly competition, not create a battle royale. And most employee communications apps keep things light and fun, which can actually help ease tensions between your employees. Employee communications apps actually improve teamwork as employees can more readily see who is an expert in a particular subject area. They’re more likely to approach these subject area experts for help, which encourages peer-to-peer learning and teamwork.

1. You Can Measure It

One of the trickiest things about employee engagement is that it’s very difficult to measure. Sure, maybe an employee opened that email—but did they actually read it? How much of the information did they retain?

An employee communications app takes the guesswork out of measuring the effectiveness of your communications. First and foremost, you know that you’re likely to get a high response rate to texts and other non-traditional communication methods. You’re also engaged in micro learning, which boosts information retention. Finally, you allow your employees to participate in quizzes and other “games,” which gives you an active measure of how much they’re engaging and how much information they’re retaining. That allows you to reward those who are doing well and offer help to those who are struggling a little more.

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Tony Boatman

Tony Boatman

Tony is the Co Founder and CEO of Qnnect. He is based in New York.

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